Every Brand Follows A Path
Where Visions Become Legacies
Every Brand Should Have A Guided Journey
We Are Not Just A Service. Its A Bond.
Every brand I craft follows a path: intentional, transformative, and deeply personal.
From the first spark of consultation to the final handover of your custom-crafted assets, you're never left in the dark.
I walk with you through every phase. Even after the files are delivered, the support doesn’t vanish.
“Every identity we craft takes time — shaped with fire, insight, and intention.”
Our process is a 7-step journey that spans 1-2 weeks to 8–12 weeks depending on the service, turning sparks into symbols and ideas into legacies.
“From First Flame to Final Form, We’re With You Every Step.”
This is more than design. It’s a brand rebirth — and we’re here to forge it with you. Contact Us so you can Light The Flame!
Step 1 :
The First Flame
Free Consultation
This is where your story begins — with a conversation. We listen, learn, and align with your vision.
What to Expect:
Discovery Call / Meeting: We sit down (virtually) to understand your brand, your goals, and your essence.
Brand Questionnaire: Together, we complete an in-depth form to explore your values, voice, audience, and aesthetic preferences.
Step 2 :
Gathering The Kindling
Research & Inspiration
This is where the groundwork is laid, and inspiration is collected like sacred artifacts.
What to Expect:
Industry Research: We explore your field, analyze competitors, and gather insight into what stands out and what falls flat.
Mood Board Creation: A visual palette of inspiration — colours, textures, tones, and styles — curated to mirror your brand’s soul.
Client Collaboration: You’ll review and approve the mood board, ensuring we’re aligned before we strike the match.
Step 3 :
Striking The Spark
Concept Development
Ideas are now forged into form. From raw sketches to digital renders, we bring vision into shape.
What to Expect:
Sketching Phase: Initial ideas take shape on paper — wild, free, and limitless.
Digital Mockups: Selected sketches are crafted into high-quality digital concepts/mood-boards.
Concept Options: We present brand directions for you to consider and connect with.
Note: Payment will be required to be received before this Step is Finalized.Step 4 :
The Reveal
Presentation & Feedback
This is where you witness the birth of your brand. We walk you through each concept and invite your voice into the forge.
What to Expect:
Concept Showcase: Every design is presented with meaning — we explain the choices, the symbolism, the strategy.
Feedback Session: A collaborative conversation where your insight sharpens the direction.
Refinement Plan: Based on your preferences, we plan any necessary tweaks or changes.
Step 5 :
Shaping The Flame
Revisions & Refinement
We polish and perfect until your vision feels just right.
What to Expect:
Design Revisions: Up to three rounds of revisions are included to refine the chosen concept(s).
Client Approval: Once you're satisfied, we prepare the final version.
Please be detailed in your revision feedback — the clearer your thoughts, the stronger the final result.Step 6 :
The Forged Finale
Finalization & Delivery
Here, the identity is fully formed and ready to be wielded. You receive everything you need, beautifully packaged and future-proof.
What to Expect:
Final Touches: We perfect every detail of your brand assets.
Brand Essence Package:
Primary, Secondary, Submark & Icon Logos
Colour Palette, Typography, Social Media Graphics
Branding in Action mockups
Visionary’s Identity Deck:
A beautifully crafted presentation walking you through the design journey — the why, the how, the soul behind it all.
Brand’s Compass Guide:
Your complete brand manual — logo usage, spacing, colour codes, typography rules, and visual consistency guide.
All files are delivered in organized folders, ready for immediate use and future growth.Delivered in PNG, JPEG, PDF formats — other formats available on request.Step 7 :
Ember Check-In
Follow-up & Support
Our bond doesn’t end with the final file. We believe in post-launch support, because your success matters.
What to Expect:
Feedback Request: We ask for your thoughts on both the process and the final result.
Testimonial Request: If your experience was glowing, a short review means the world to us.
Ongoing Support: You receive a free check-in session post-project — for clarity, questions, or even future design needs